Marko Dragojevic


238 Blazer Dining

Associate Professor

Full Membership

Ph.D. University of California, Santa Barbara, 2015 Communication Dissertation: The Role of Experiential Information in the Language Attitudes Process: Does Processing Fluency Influence Language Attitudes Above and Beyond Stereotypes?
M.A. University of California, Davis (2011) Communication Thesis: “The Deleterious Effects of Face Threat in Persuasion and The Face-Redressive Role of Politeness”
B.A. University of California, Davis (2006) Psychology & Economics double major



Marko Dragojevic (Ph.D., University of California, Santa Barbara) is an Assistant Professor in the Department of Communication at the University of Kentucky. He studies language and interpersonal/intergroup communication. In particular, his research focuses on the communicative significance of linguistic variation – that is, differences in language use, including the use of different accents, dialects, and languages. His research tries to answer three broad questions: (1) How do we evaluate different language varieties and the speakers who use them? (2) How do those evaluations influence our own and others’ communicative behavior? (3) What are the cognitive and affective processes underlying those effects? He pursues these questions in three related lines of research: language attitudes, linguistic accommodation, and linguistic framing in persuasion. His recent publications have appeared in the Journal of Language and Social Psychology, Human Communication Research, Language in Society, and Journal of Health Communication.