Marko Dragojevic

marko.dragojevic@uky.edu

859-218-3349

238 Blazer Dining

Department of Communication

Associate Professor

Full Membership

Ph.D. University of California, Santa Barbara, 2015 Communication Dissertation: The Role of Experiential Information in the Language Attitudes Process: Does Processing Fluency Influence Language Attitudes Above and Beyond Stereotypes?
M.A. University of California, Davis (2011) Communication Thesis: “The Deleterious Effects of Face Threat in Persuasion and The Face-Redressive Role of Politeness”
B.A. University of California, Davis (2006) Psychology & Economics double major
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Bio

 

Marko Dragojevic (Ph.D., University of California, Santa Barbara) is an Assistant Professor in the Department of Communication at the University of Kentucky. He studies language and interpersonal/intergroup communication. In particular, his research focuses on the communicative significance of linguistic variation – that is, differences in language use, including the use of different accents, dialects, and languages. His research tries to answer three broad questions: (1) How do we evaluate different language varieties and the speakers who use them? (2) How do those evaluations influence our own and others’ communicative behavior? (3) What are the cognitive and affective processes underlying those effects? He pursues these questions in three related lines of research: language attitudes, linguistic accommodation, and linguistic framing in persuasion. His recent publications have appeared in the Journal of Language and Social Psychology, Human Communication Research, Language in Society, and Journal of Health Communication.

Specialty Areas:

Recent Publications

Dragojevic, M., Mastro, D., Giles, H., & Sink, A. (in press). Silencing nonstandard speakers: A content analysis of accent portrayals on American primetime television. Language in Society.

Dragojevic, M., & Giles, H. (In press). I don’t like you because you’re hard to understand: The role of processing fluency in the language attitudes process. Human Communication Research.

Stell, G., & Dragojevic, M. (in press). Multilingual accommodation in Namibia: An examination of six ethnolinguistic groups’ language use in intra- and intergroup Interactions. Journal of Language and Social Psychology.

Gasiorek, J., & Dragojevic, M. (in press). The effects of accumulated nonaccommodation on perceptions of nonaccommodative communication and speakers. Human Communication Research.

Vincze, L., Gasiorek, G., & Dragojevic, M. (in press). Little chance for divergence: The role of interlocutor language constraint in online bilingual accommodation. International Journal of Applied Linguistics.

Gasiorek, J., & Dragojevic, M. (in press). Effects of instrumental success and failure on perceptions of underaccommodative messages and sources. Communication Reports.

Dragojevic, M., Giles, H., Beck, A-C., & Tatum, N. T. (in press). The fluency principle: Why foreign accent strength negatively biases language attitudes. Communication Monographs.

Dragojevic, M., Tatum, N. T., Beck, A-C., & McAninch, K. (in press). Effects of accent strength expectancy violations on language attitudes. Communication Studies.

Gasiorek, J., & Dragojevic, M. (in press). The effects of speaker group membership and stereotypes on responses to accumulated underaccommodation. Journal of Language and Social Psychology.Gasiorek, J., & Dragojevic, M. (in press). The effects of speaker group membership and stereotypes on responses to accumulated underaccommodation. Journal of Language and Social Psychology.