Bio

Hyun Ju Jeong (Ph. D., Michigan State University) is an Assistant Professor in the Department of Integrated Strategic Communication at the University of Kentucky. Her primary area of research focuses on the strategic use of digital media for consumer engagement and community relations. For example, she explores whether and what degree social media features (e.g. self-expressive, transparent) improve the effectiveness of strategic communication for-profits and non-profit by enhancing consumer engagement. Her second research interest is in young consumer behaviors with an emphasis on their buying and giving behaviors using digital media. Her scholastic work has been published in Journal of Broadcasting & Electronic Media, International Journal of Advertising, Journal of Business Research, Journal of Health Communication, Media Psychology and more. She has taught courses in ISC ethics and law, research methods, public relations planning, public relations cases, and social media marketing.