Jihye Kim

jihye.kim@uky.edu

859-257-8224

McVey 215

Integrated Strategic Communication

Assistant Professor

Associate Membership

Bio

Jihye Kim is an assistant professor in the Department of Integrated Strategic Communication. Kim received her Ph.D. from the University of Florida in 2015. Her research interests include advertising and public relations strategies, digital communication, cause-related marketing, and health communication. Her research has been published in Journal of Interactive Advertising, Management Decision, Journal of Marketing Communications, Journal of Promotion Management, and International Journal of Business and Management, among others. Kim was the recipient of the American Academy of Advertising Doctoral Dissertation Award, the UF Graduate School Doctoral Dissertation Award, and best paper awards at the Association for Education in Journalism and Mass Communication and International Journal of Advertising. She has taught digital strategies, research methods, international advertising, media planning, and health communication campaign.

Primary Communication Interest(s):

Specialty Areas:

Recent Publications

Kim, M. & Kim. J. (2018). The effects of perceived online justice on relational bonds and engagement intention: Evidence from an online game community. Computers in Human Behavior, 84(July), 410-419.

Kim, J., Lee, J., & Chung, Y. (2017). Product type and spokespersons in native advertising–The role of congruency and acceptance. Journal of Interactive Advertising, 17(2), 109-123.

Kim, M. & Kim, J. (2018). Linking marketing mix elements to Passion-driven behavior toward a brand: Evidence from the foodservice industry. International Journal of Contemporary Hospitality Management, 30(10), 3040-3058.

Chang, M. J., Connaughton, D. P., Ju, I., Kim, J., & Kang, J. (2019). The effects of self-continuity messages on fans’ pride and word of mouth intention: The moderating effects of team performance and social responsibility associations. Sport Marketing Quarterly, 28(1), 20-33.