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Yoon, S., Kim, Y., & Baek, T. H. (2016). Effort investment in persuasiveness: A comparative study of environmental advertising in the United States and Korea. International Journal of Advertising, 35(1), 93-105. |
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Baek, T. H., Yoo, C. Y., & Yoon, S. (forthcoming). Augment yourself through virtual mirror: The impact of self-viewing and narcissism on consumer responses. International Journal of Advertising. [Impact Factor = 2.451, Thomson Reuters] |
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Baek, T. H., & Yoo, C. Y. (2018). Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty. Journal of Advertising, 47 (1), 70-82 [Impact Factor = 2.896, Thomson Reuters] |
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Yim, M. Y., Baek, T. H., & Sauer, P. (forthcoming). I see myself in service and product consumptions: Measuring self-transformative consumption vision (SCV) evoked by static and rich media. Journal of Interactive Marketing. |
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Kim, S., & Baek, T. H. (2018). Examining the antecedents and consequences of mobile app engagement. Telematics and Informatics, 35 (1), 148-158 [Impact Factor = 3.398, Thomson Reuters] |
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Baek, T. H. & Yoon, S. (2017). Guilt and shame: Environmental message framing effects. Journal of Advertising. 46 (3), 440-453 [Impact Factor = 2.896, Thomson Reuters] |
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Kim, Y., Baek, T. H., Yoon, S., Oh, S., & Choi, Y. K. (2017). Assertive environmental advertising and reactance: Differences between Koreans and Americans. Journal of Advertising, 46 (4), 550-564 [Impact Factor = 2.896, Thomson Reuters] |
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Baek, T. H., Yoon, S., Kim, S., & Kim, Y. (in press). Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising. Marketing Letters. |
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Baek, T. H., & Yoo, C. Y. (2018). Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty. Journal of Advertising, 47 (1), 70-82. |
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Baek, T. H., Yoo, C. Y., & Yoon, S. (2018). Augment yourself through virtual mirror: The impact of self-viewing and narcissism on consumer responses. International Journal of Advertising. 37 (3), 421-439. |
