Jihye Kim is an assistant professor in the Department of Integrated Strategic Communication. Kim received her Ph.D. from the University of Florida in 2015. Her research interests include advertising and public relations strategies, digital communication, cause-related marketing, and health communication. Her research has been published in Journal of Interactive Advertising, Management Decision, Journal of Marketing Communications, Journal of Promotion Management, and International Journal of Business and Management, among others. Kim was the recipient of the American Academy of Advertising Doctoral Dissertation Award, the UF Graduate School Doctoral Dissertation Award, and best paper awards at the Association for Education in Journalism and Mass Communication and International Journal of Advertising. She has taught digital strategies, research methods, international advertising, media planning, and health communication campaign.