Jihye Kim is an assistant professor in the Department of Integrated Strategic Communication. Kim received her Ph.D. from the University of Florida in 2015. Her research interests include advertising and public relations strategies, digital communication, cause-related marketing, and health communication. Her research has been published in Journal of Interactive Advertising, Management Decision, Journal of Marketing Communications, Journal of Promotion Management, and International Journal of Business and Management, among others. Kim was the recipient of the American Academy of Advertising Doctoral Dissertation Award, the UF Graduate School Doctoral Dissertation Award, and best paper awards at the Association for Education in Journalism and Mass Communication and International Journal of Advertising. She has taught digital strategies, research methods, international advertising, media planning, and health communication campaign.
Hyun Ju Jeong (Ph. D., Michigan State University) is an Assistant Professor in the Department of Integrated Strategic Communication at the University of Kentucky. Her primary area of research focuses on the strategic use of digital media for consumer engagement and community relations. For example, she explores whether and what degree social media features (e.g. self-expressive, transparent) improve the effectiveness of strategic communication for-profits and non-profit by enhancing consumer engagement. Her second research interest is in young consumer behaviors with an emphasis on their buying and giving behaviors using digital media. Her scholastic work has been published in Journal of Broadcasting & Electronic Media, International Journal of Advertising, Journal of Business Research, Journal of Health Communication, Media Psychology and more. She has taught courses in ISC ethics and law, research methods, public relations planning, public relations cases, and social media marketing.
Kimberly A. Parker, (Ph.D., 2004, University of Oklahoma) is an Associate Professor in the College of Communication and Information and the iNET (Innovation Network for Entrepreneurial Thinking) Director. Dr. Parker has over 15 years’ experience working with non-profits in the area of social change campaigns and social entrepreneurship. Recently, she completed a year-long certificate in Social Entrepreneurship from the United States Association for Small Business and Entrepreneurship. Kimberly's research has appeared in communication journals, including Journal of Communication, Human Communication Research, Journal of Public Relations Research, Communication Quarterly, Communication Research Reports, and Health Communication.
