Kimberly A. Parker, (Ph.D., 2004, University of Oklahoma) is an Associate Professor in the College of Communication and Information and the iNET (Innovation Network for Entrepreneurial Thinking) Director. Dr. Parker has over 15 years’ experience working with non-profits in the area of social change campaigns and social entrepreneurship. Recently, she completed a year-long certificate in Social Entrepreneurship from the United States Association for Small Business and Entrepreneurship. Kimberly's research has appeared in communication journals, including Journal of Communication, Human Communication Research, Journal of Public Relations Research, Communication Quarterly, Communication Research Reports, and Health Communication.

Bobi Ivanov (Ph.D., University of Oklahoma) is Professor of Integrated Strategic Communication in the Department of Integrated Strategic Communication at the University of Kentucky. He studies strategic message design, consumer behavior, and strategic communications. He has primarily taught marketing, communication, research, and strategic communication related courses in number of different departments/units. His main research interests concern social influence (persuasion and resistance) and message design, processing, and retention. Ivanov’s theoretical work focuses on the study of inoculation theory, images, and attitudes and their composition, hierarchical structure, and function as applied in various contexts including commercial, health, intercultural, instructional/educational, interpersonal, political, and risk/crisis management. His scholarship has appeared in numerous presentations (five top paper awards), books, book chapters, and journal publications such as Communication Monographs, Communication Research, Human Communication Research, The International Journal of the Image, Communication Reports, Journal of Communication, Iowa Journal of Communication, The Global Studies Journal, Health Communication, Journal of Public Relations Research, Western Journal of Communication, Communication Yearbook, Journal of Applied Communication Research, Central Business Review, Communication Research Reports, and Atlantic Marketing Journal, among other. He has also worked as a Market Research Analyst at Consumer Data Service (CDS) and Insight Market Research and Consulting (Insight). He remains an active research consultant with Insight.