Shopping for health insurance is hard; understanding it is even harder, even for some who already have it, research shows

As Kentucky and the nation settle into the second phase of the Obamacare rollout, leading up to the March 31 deadline to enroll in exchange health-insurance plans for 2014, Sarah Kliff of The Washington Post reminds us that “For those who successfully enrolled for insurance coverage, that’s
only one big hurdle behind them. The next is understanding how the plan

Many of the newly insured are likely to stumble on that hurdle, Kliff writes, citing new research showing that “Fewer than one in four uninsured Americans felt confident they
understood nine basic insurance terms like ‘premium,’ ‘co-insurance’ and ‘maximum out-of-pocket’ charges.” But many people who have had coverage also said they lacked a good handle on
the nine terms.

“Confusion around these concepts would make it difficult for consumers
to understand trade-offs between different health insurance plans,” Sharon Long of The Urban Institute and her co-authors wrote in the
journal .
“Low health literacy could reduce the gains for consumers,
particularly…if the consumers who do enroll face unexpected
out-of-pocket expenses.”

Kliff writes, “Those with the most difficulty tended to be those who were bilingual or
Spanish-speakers, younger people and those with less than a high school
education. While these groups had the lowest rates of understanding,
that’s not to say that other demographics did great: Among those who
were college graduates, just over half felt confident in understanding
all nine terms. . . . The Blue Cross Blue Shield Association, for example, has launched an AskBlue Web site that’s pretty much aimed at educating consumers about these terms.”

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